Robin Ireland is Chief Executive of the Health Equalities Group (HEG). This comprises of Heart of Mersey and its social enterprises, HM Partnerships and the European Healthy Stadia Network. Heart of Mersey was established in 2003 and is an internationally-recognised heart health charity based in Liverpool. The charity advocates for policies at local, national and international levels which enable healthier lifestyles.

HEG has developed a range of innovative healthy lifestyle programmes in North West England including pre-school nutrition projects, smoke free interventions in a variety of settings and leading work around obesity. Since 2013, HEG has coordinated the development and delivery of Food Act!ve, a collaborative healthy weight campaign on behalf of the Directors of Public Health in the North West.

Robin gained his Master of Public Health (MPH) from the University of Liverpool in 2007. He was a member of NICE's Public Health Programme Development Group which issued guidance in 2010 on the Prevention of Cardiovascular Disease at a Population Level and is currently a member of a NICE Advisory Committee considering public health guidance on preventing disability, dementia and frailty. Robin is an Honorary Lecturer at the University of Liverpool.